White Oaks

Senior living is rapidly evolving, and this project was an attempt to take a fresh look at a subject matter that is often viewed as somber and staid. The original Whiteoaks senior living brand was dated and old-fashioned – we wanted to inject new life into it, to reflect the shifting requirements of this evolving marketplace.

Creating a fresh and modern identity, I carefully avoided all the stereotypical visual language associated with later life. Bright colours, dynamic shapes and confident imagery challenges the stereotypical preconceptions of old age.  The final result is a bold, positive and engaging new brand.