Beas of Bloomsbury
Bea’s has a long and proud reputation of baking great cakes, but changes in management and tastes had rendered their image a little stale. The aim of this project was to develop and refine the Bea’s visual identity and guidelines. Bringing their story up to date with a refreshed colour palette, new imagery and tone of voice.
Alighting on a dusty grey/blue, we established a tone that was both elegant and feminine. The supporting palette of pink, jade, grey and lemon work beautifully as supporting colours. As accent colours they are bright, lively and sugary against the more sober blue.