Medirest Signature

The project was a branding and positioning brief for Medirest Signature, an elevated version of the original Medirest brand. Offering support services and high quality nutritional food to the private healthcare market, I developed a new logo, darker colour palette and identity to represent the bespoke nature of the service.

The brand guidelines I developed showed examples of how spreads may appear. Image filters and a darker colour scheme ensured that the premium nature of the identity was maintained, whilst still bearing resemblance to the original Medirest brand.