{"id":899,"date":"2020-08-10T18:17:15","date_gmt":"2020-08-10T17:17:15","guid":{"rendered":"https:\/\/clairewhitten.co.uk\/?page_id=899"},"modified":"2025-01-17T17:28:37","modified_gmt":"2025-01-17T17:28:37","slug":"medirest-signature-2","status":"publish","type":"page","link":"https:\/\/clairewhitten.co.uk\/?page_id=899","title":{"rendered":"Medirest Signature"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"899\" class=\"elementor elementor-899\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a3f570c elementor-section-height-min-height elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"7a3f570c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44a9c11b elementor-invisible\" data-id=\"44a9c11b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0255e3 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"b0255e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_mobile&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"138\" src=\"https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Medirest_logo-300x138.png\" class=\"attachment-medium size-medium wp-image-909\" alt=\"\" srcset=\"https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Medirest_logo-300x138.png 300w, https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Medirest_logo.png 372w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53a458fd elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53a458fd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1bf4a9b3 elementor-invisible\" data-id=\"1bf4a9b3\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;animation_delay&quot;:400}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4df87347 elementor-widget elementor-widget-image\" data-id=\"4df87347\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Brand-Standards-Guide-AW-12.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Brand-Standards-Guide-AW-12\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6ODgyLCJ1cmwiOiJodHRwczpcL1wvY2xhaXJld2hpdHRlbi5jby51a1wvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMFwvMDhcL0JyYW5kLVN0YW5kYXJkcy1HdWlkZS1BVy0xMi5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"580\" height=\"818\" src=\"https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Brand-Standards-Guide-AW-12-768x1083.jpg\" class=\"elementor-animation-shrink attachment-medium_large size-medium_large wp-image-882\" alt=\"\" srcset=\"https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Brand-Standards-Guide-AW-12-768x1083.jpg 768w, https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Brand-Standards-Guide-AW-12-213x300.jpg 213w, https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Brand-Standards-Guide-AW-12-726x1024.jpg 726w, https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Brand-Standards-Guide-AW-12.jpg 1019w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-430a7d86 elementor-widget elementor-widget-image\" data-id=\"430a7d86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Brand-Standards-Guide-AW-11.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Brand-Standards-Guide-AW-11\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6ODgzLCJ1cmwiOiJodHRwczpcL1wvY2xhaXJld2hpdHRlbi5jby51a1wvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMFwvMDhcL0JyYW5kLVN0YW5kYXJkcy1HdWlkZS1BVy0xMS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"580\" height=\"816\" src=\"https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Brand-Standards-Guide-AW-11-768x1080.jpg\" class=\"elementor-animation-shrink attachment-medium_large size-medium_large wp-image-883\" alt=\"\" srcset=\"https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Brand-Standards-Guide-AW-11-768x1080.jpg 768w, https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Brand-Standards-Guide-AW-11-213x300.jpg 213w, https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Brand-Standards-Guide-AW-11-728x1024.jpg 728w, https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Brand-Standards-Guide-AW-11.jpg 845w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5285eefc elementor-invisible\" data-id=\"5285eefc\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;animation_delay&quot;:400,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2687748d elementor-widget elementor-widget-image\" data-id=\"2687748d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Brand-Standards-Guide-AW-8.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Brand-Standards-Guide-AW-8\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6ODg0LCJ1cmwiOiJodHRwczpcL1wvY2xhaXJld2hpdHRlbi5jby51a1wvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMFwvMDhcL0JyYW5kLVN0YW5kYXJkcy1HdWlkZS1BVy04LmpwZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"822\" src=\"https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Brand-Standards-Guide-AW-8-768x1088.jpg\" class=\"elementor-animation-shrink attachment-medium_large size-medium_large wp-image-884\" alt=\"\" srcset=\"https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Brand-Standards-Guide-AW-8-768x1088.jpg 768w, https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Brand-Standards-Guide-AW-8-212x300.jpg 212w, https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Brand-Standards-Guide-AW-8-723x1024.jpg 723w, https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Brand-Standards-Guide-AW-8.jpg 1017w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67b9cb5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"67b9cb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddf4f98 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"ddf4f98\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_delay&quot;:700}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Brand-Standards-Guide-AW-19.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Brand-Standards-Guide-AW-19\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6ODgwLCJ1cmwiOiJodHRwczpcL1wvY2xhaXJld2hpdHRlbi5jby51a1wvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMFwvMDhcL0JyYW5kLVN0YW5kYXJkcy1HdWlkZS1BVy0xOS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"212\" height=\"300\" src=\"https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Brand-Standards-Guide-AW-19-212x300.jpg\" class=\"elementor-animation-shrink attachment-medium size-medium wp-image-880\" alt=\"\" srcset=\"https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Brand-Standards-Guide-AW-19-212x300.jpg 212w, https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Brand-Standards-Guide-AW-19-723x1024.jpg 723w, https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Brand-Standards-Guide-AW-19-768x1087.jpg 768w, https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Brand-Standards-Guide-AW-19.jpg 1012w\" sizes=\"(max-width: 212px) 100vw, 212px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a291b0e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a291b0e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-976850f elementor-invisible\" data-id=\"976850f\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;animation_delay&quot;:300,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5211d4d0 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"5211d4d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:600,&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The project was a branding and positioning brief for Medirest Signature, an elevated version of the original Medirest brand. Offering support services and high quality nutritional food to the private healthcare market, I developed a new logo, darker colour palette and identity to represent the bespoke nature of the service.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7e84013d\" data-id=\"7e84013d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a3e7d05 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"7a3e7d05\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Brand-Standards-Guide-AW-15.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Brand-Standards-Guide-AW-15\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6ODgxLCJ1cmwiOiJodHRwczpcL1wvY2xhaXJld2hpdHRlbi5jby51a1wvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMFwvMDhcL0JyYW5kLVN0YW5kYXJkcy1HdWlkZS1BVy0xNS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"825\" src=\"https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Brand-Standards-Guide-AW-15-768x1092.jpg\" class=\"elementor-animation-shrink attachment-medium_large size-medium_large wp-image-881\" alt=\"\" srcset=\"https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Brand-Standards-Guide-AW-15-768x1092.jpg 768w, https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Brand-Standards-Guide-AW-15-211x300.jpg 211w, https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Brand-Standards-Guide-AW-15-720x1024.jpg 720w, https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Brand-Standards-Guide-AW-15.jpg 1013w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c76936f elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c76936f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1eac0672 elementor-invisible\" data-id=\"1eac0672\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52fed7a6 elementor-widget elementor-widget-image\" data-id=\"52fed7a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Brand-Standards-Guide-AW-20.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Brand-Standards-Guide-AW-20\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6ODc4LCJ1cmwiOiJodHRwczpcL1wvY2xhaXJld2hpdHRlbi5jby51a1wvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMFwvMDhcL0JyYW5kLVN0YW5kYXJkcy1HdWlkZS1BVy0yMC5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"825\" src=\"https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Brand-Standards-Guide-AW-20-768x1092.jpg\" class=\"attachment-medium_large size-medium_large wp-image-878\" alt=\"\" srcset=\"https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Brand-Standards-Guide-AW-20-768x1092.jpg 768w, https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Brand-Standards-Guide-AW-20-211x300.jpg 211w, https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Brand-Standards-Guide-AW-20-720x1024.jpg 720w, https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Brand-Standards-Guide-AW-20.jpg 1010w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6042e038 elementor-widget elementor-widget-spacer\" data-id=\"6042e038\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-32bb0841 elementor-invisible\" data-id=\"32bb0841\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23cc81aa elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"23cc81aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:600,&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The brand guidelines I developed showed examples of how spreads may appear. Image filters and a darker colour scheme ensured that the premium nature of the identity was maintained, whilst still bearing resemblance to the original Medirest brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65bd0954 elementor-section-height-min-height elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"65bd0954\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7387e937\" data-id=\"7387e937\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The project was a branding and positioning brief for Medirest Signature, an elevated version of the original Medirest brand. Offering support services and high quality nutritional food to the private healthcare market, I developed a new logo, darker colour palette and identity to represent the bespoke nature of the service. The brand guidelines I developed [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-899","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"post-thumbnail":false,"twentytwenty-fullscreen":false},"uagb_author_info":{"display_name":"Claire","author_link":"https:\/\/clairewhitten.co.uk\/?author=1"},"uagb_comment_info":0,"uagb_excerpt":"The project was a branding and positioning brief for Medirest Signature, an elevated version of the original Medirest brand. Offering support services and high quality nutritional food to the private healthcare market, I developed a new logo, darker colour palette and identity to represent the bespoke nature of the service. The brand guidelines I developed&hellip;","_links":{"self":[{"href":"https:\/\/clairewhitten.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clairewhitten.co.uk\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/clairewhitten.co.uk\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/clairewhitten.co.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/clairewhitten.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=899"}],"version-history":[{"count":5,"href":"https:\/\/clairewhitten.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/899\/revisions"}],"predecessor-version":[{"id":1984,"href":"https:\/\/clairewhitten.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/899\/revisions\/1984"}],"wp:attachment":[{"href":"https:\/\/clairewhitten.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}