{"id":722,"date":"2020-08-04T14:37:24","date_gmt":"2020-08-04T13:37:24","guid":{"rendered":"https:\/\/clairewhitten.co.uk\/?page_id=722"},"modified":"2025-01-17T17:28:04","modified_gmt":"2025-01-17T17:28:04","slug":"pulse-the-jockey-club","status":"publish","type":"page","link":"https:\/\/clairewhitten.co.uk\/?page_id=722","title":{"rendered":"Pulse @ The Jockey Club"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"722\" class=\"elementor elementor-722\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dfbf742 elementor-section-height-min-height elementor-section-items-stretch elementor-section-stretched elementor-section-boxed elementor-section-height-default\" data-id=\"dfbf742\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59c19e08 elementor-invisible\" data-id=\"59c19e08\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fd123ea elementor-invisible elementor-widget elementor-widget-image\" data-id=\"2fd123ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_mobile&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"153\" src=\"https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Pulse_Logo-300x153.png\" class=\"attachment-medium size-medium wp-image-987\" alt=\"\" srcset=\"https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Pulse_Logo-300x153.png 300w, https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Pulse_Logo.png 436w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-66af7bcd elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"66af7bcd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-58a20c2c elementor-invisible\" data-id=\"58a20c2c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;animation_delay&quot;:400}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1bf86acc elementor-widget elementor-widget-image\" data-id=\"1bf86acc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/12237_Jockey-Club-Presentation-V8-5.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"12237_Jockey-Club-Presentation-V8-5\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTk0LCJ1cmwiOiJodHRwczpcL1wvY2xhaXJld2hpdHRlbi5jby51a1wvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMFwvMDhcLzEyMjM3X0pvY2tleS1DbHViLVByZXNlbnRhdGlvbi1WOC01LmpwZyJ9\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"580\" height=\"410\" src=\"https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/12237_Jockey-Club-Presentation-V8-5-768x543.jpg\" class=\"elementor-animation-shrink attachment-medium_large size-medium_large wp-image-994\" alt=\"\" srcset=\"https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/12237_Jockey-Club-Presentation-V8-5-768x543.jpg 768w, https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/12237_Jockey-Club-Presentation-V8-5-300x212.jpg 300w, https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/12237_Jockey-Club-Presentation-V8-5-1024x724.jpg 1024w, https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/12237_Jockey-Club-Presentation-V8-5.jpg 1191w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-595a29fd elementor-widget elementor-widget-image\" data-id=\"595a29fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/12237_Jockey-Club-Presentation-V8-2.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"12237_Jockey-Club-Presentation-V8-2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTk2LCJ1cmwiOiJodHRwczpcL1wvY2xhaXJld2hpdHRlbi5jby51a1wvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMFwvMDhcLzEyMjM3X0pvY2tleS1DbHViLVByZXNlbnRhdGlvbi1WOC0yLmpwZyJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"580\" height=\"410\" src=\"https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/12237_Jockey-Club-Presentation-V8-2-768x543.jpg\" class=\"elementor-animation-shrink attachment-medium_large size-medium_large wp-image-996\" alt=\"\" srcset=\"https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/12237_Jockey-Club-Presentation-V8-2-768x543.jpg 768w, https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/12237_Jockey-Club-Presentation-V8-2-300x212.jpg 300w, https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/12237_Jockey-Club-Presentation-V8-2-1024x724.jpg 1024w, https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/12237_Jockey-Club-Presentation-V8-2.jpg 1191w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a1fbfc5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5a1fbfc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4dde8e73 elementor-invisible\" data-id=\"4dde8e73\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;animation_delay&quot;:400,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-173fe4bc elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"173fe4bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-236126ef elementor-widget elementor-widget-image\" data-id=\"236126ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/12237_Jockey-Club-Presentation-V8-4.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"12237_Jockey-Club-Presentation-V8-4\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTk1LCJ1cmwiOiJodHRwczpcL1wvY2xhaXJld2hpdHRlbi5jby51a1wvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMFwvMDhcLzEyMjM3X0pvY2tleS1DbHViLVByZXNlbnRhdGlvbi1WOC00LmpwZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"410\" src=\"https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/12237_Jockey-Club-Presentation-V8-4-768x543.jpg\" class=\"elementor-animation-shrink attachment-medium_large size-medium_large wp-image-995\" alt=\"\" srcset=\"https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/12237_Jockey-Club-Presentation-V8-4-768x543.jpg 768w, https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/12237_Jockey-Club-Presentation-V8-4-300x212.jpg 300w, https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/12237_Jockey-Club-Presentation-V8-4-1024x724.jpg 1024w, https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/12237_Jockey-Club-Presentation-V8-4.jpg 1191w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e68fcb3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e68fcb3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-52859e81 elementor-invisible\" data-id=\"52859e81\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;animation_delay&quot;:300,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ad0de6b elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"4ad0de6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:600,&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For this project, I designed an identity and packaging for a new grab \u2018n\u2019 go range at the Jockey Club racecourses. The name \u2018Pulse\u2019 was chosen to denote the action and adrenalin of the track.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1a719bde\" data-id=\"1a719bde\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18d04690 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"18d04690\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/12237_Jockey-Club-Presentation-V8-10.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"12237_Jockey-Club-Presentation-V8-10\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTg5LCJ1cmwiOiJodHRwczpcL1wvY2xhaXJld2hpdHRlbi5jby51a1wvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMFwvMDhcLzEyMjM3X0pvY2tleS1DbHViLVByZXNlbnRhdGlvbi1WOC0xMC5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"197\" src=\"https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/12237_Jockey-Club-Presentation-V8-10-768x261.jpg\" class=\"elementor-animation-shrink attachment-medium_large size-medium_large wp-image-989\" alt=\"\" srcset=\"https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/12237_Jockey-Club-Presentation-V8-10-768x261.jpg 768w, https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/12237_Jockey-Club-Presentation-V8-10-300x102.jpg 300w, https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/12237_Jockey-Club-Presentation-V8-10-1024x348.jpg 1024w, https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/12237_Jockey-Club-Presentation-V8-10.jpg 1191w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49d3206d elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49d3206d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-653a1131 elementor-invisible\" data-id=\"653a1131\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80696bd elementor-widget elementor-widget-image\" data-id=\"80696bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/12237_Jockey-Club-Presentation-V8-11.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"12237_Jockey-Club-Presentation-V8-11\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTg4LCJ1cmwiOiJodHRwczpcL1wvY2xhaXJld2hpdHRlbi5jby51a1wvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMFwvMDhcLzEyMjM3X0pvY2tleS1DbHViLVByZXNlbnRhdGlvbi1WOC0xMS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"410\" src=\"https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/12237_Jockey-Club-Presentation-V8-11-768x543.jpg\" class=\"attachment-medium_large size-medium_large wp-image-988\" alt=\"\" srcset=\"https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/12237_Jockey-Club-Presentation-V8-11-768x543.jpg 768w, https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/12237_Jockey-Club-Presentation-V8-11-300x212.jpg 300w, https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/12237_Jockey-Club-Presentation-V8-11-1024x724.jpg 1024w, https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/12237_Jockey-Club-Presentation-V8-11.jpg 1191w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5333cfa6 elementor-widget elementor-widget-spacer\" data-id=\"5333cfa6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3108f668 elementor-invisible\" data-id=\"3108f668\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53428a9 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"53428a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:600,&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Using a chequered pattern on the packaging, I created a distinctive identity which was reminiscent of both racing jerseys and gingham tablecloths. Distressing the texture of the pattern created more of a heritage feel. This worked particularly well on the texture of the recycled card packaging.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ec71bf7 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ec71bf7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d9305b5 elementor-invisible\" data-id=\"d9305b5\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f13d81a elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"f13d81a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:600,&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This greaseproof paper design shows how the logo was integrated into the diamond pattern. Using plenty of white space, I kept the design clean and simple.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-aac098c elementor-invisible\" data-id=\"aac098c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c95834a elementor-widget elementor-widget-image\" data-id=\"c95834a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/12237_Jockey-Club-Presentation-V8-7.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"12237_Jockey-Club-Presentation-V8-7\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTkyLCJ1cmwiOiJodHRwczpcL1wvY2xhaXJld2hpdHRlbi5jby51a1wvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMFwvMDhcLzEyMjM3X0pvY2tleS1DbHViLVByZXNlbnRhdGlvbi1WOC03LmpwZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"410\" src=\"https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/12237_Jockey-Club-Presentation-V8-7-768x543.jpg\" class=\"attachment-medium_large size-medium_large wp-image-992\" alt=\"\" srcset=\"https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/12237_Jockey-Club-Presentation-V8-7-768x543.jpg 768w, https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/12237_Jockey-Club-Presentation-V8-7-300x212.jpg 300w, https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/12237_Jockey-Club-Presentation-V8-7-1024x724.jpg 1024w, https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/12237_Jockey-Club-Presentation-V8-7.jpg 1191w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47efb48 elementor-widget elementor-widget-spacer\" data-id=\"47efb48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-348599b6 elementor-section-height-min-height elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"348599b6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-53095ae2\" data-id=\"53095ae2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>For this project, I designed an identity and packaging for a new grab \u2018n\u2019 go range at the Jockey Club racecourses. The name \u2018Pulse\u2019 was chosen to denote the action and adrenalin of the track.\u00a0 Using a chequered pattern on the packaging, I created a distinctive identity which was reminiscent of both racing jerseys and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-722","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"post-thumbnail":false,"twentytwenty-fullscreen":false},"uagb_author_info":{"display_name":"Claire","author_link":"https:\/\/clairewhitten.co.uk\/?author=1"},"uagb_comment_info":0,"uagb_excerpt":"For this project, I designed an identity and packaging for a new grab \u2018n\u2019 go range at the Jockey Club racecourses. The name \u2018Pulse\u2019 was chosen to denote the action and adrenalin of the track.\u00a0 Using a chequered pattern on the packaging, I created a distinctive identity which was reminiscent of both racing jerseys and&hellip;","_links":{"self":[{"href":"https:\/\/clairewhitten.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clairewhitten.co.uk\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/clairewhitten.co.uk\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/clairewhitten.co.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/clairewhitten.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=722"}],"version-history":[{"count":5,"href":"https:\/\/clairewhitten.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/722\/revisions"}],"predecessor-version":[{"id":1981,"href":"https:\/\/clairewhitten.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/722\/revisions\/1981"}],"wp:attachment":[{"href":"https:\/\/clairewhitten.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}