{"id":1038,"date":"2020-08-12T14:46:55","date_gmt":"2020-08-12T13:46:55","guid":{"rendered":"https:\/\/clairewhitten.co.uk\/?page_id=1038"},"modified":"2025-01-17T17:27:18","modified_gmt":"2025-01-17T17:27:18","slug":"beas-of-bloomsbury","status":"publish","type":"page","link":"https:\/\/clairewhitten.co.uk\/?page_id=1038","title":{"rendered":"Beas of Bloomsbury"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1038\" class=\"elementor elementor-1038\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77e29d6e elementor-section-height-min-height elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"77e29d6e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42a16fb6 elementor-invisible\" data-id=\"42a16fb6\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b98ffa elementor-invisible elementor-widget elementor-widget-image\" data-id=\"8b98ffa\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_mobile&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"108\" src=\"https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Beas_Logo-300x108.png\" class=\"attachment-medium size-medium wp-image-1040\" alt=\"\" srcset=\"https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Beas_Logo-300x108.png 300w, https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Beas_Logo.png 379w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c2b5085 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c2b5085\" data-element_type=\"section\" data-e-type=\"section\" 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href=\"https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Beas-of-Bloomsbury-MM-Guidelines-V2-2.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Beas-of-Bloomsbury-MM-Guidelines-V2-2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA2MSwidXJsIjoiaHR0cHM6XC9cL2NsYWlyZXdoaXR0ZW4uY28udWtcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjBcLzA4XC9CZWFzLW9mLUJsb29tc2J1cnktTU0tR3VpZGVsaW5lcy1WMi0yLmpwZyJ9\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"580\" height=\"410\" src=\"https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Beas-of-Bloomsbury-MM-Guidelines-V2-2-768x543.jpg\" class=\"elementor-animation-shrink attachment-medium_large size-medium_large wp-image-1061\" alt=\"\" srcset=\"https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Beas-of-Bloomsbury-MM-Guidelines-V2-2-768x543.jpg 768w, https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Beas-of-Bloomsbury-MM-Guidelines-V2-2-300x212.jpg 300w, https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Beas-of-Bloomsbury-MM-Guidelines-V2-2-1024x724.jpg 1024w, https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Beas-of-Bloomsbury-MM-Guidelines-V2-2.jpg 1400w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32cc6441 elementor-widget elementor-widget-image\" data-id=\"32cc6441\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Beas-4images.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Bea&#039;s-4images\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA2NiwidXJsIjoiaHR0cHM6XC9cL2NsYWlyZXdoaXR0ZW4uY28udWtcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjBcLzA4XC9CZWFzLTRpbWFnZXMuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"580\" height=\"399\" src=\"https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Beas-4images-768x528.jpg\" class=\"elementor-animation-shrink attachment-medium_large size-medium_large wp-image-1066\" alt=\"\" srcset=\"https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Beas-4images-768x528.jpg 768w, https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Beas-4images-300x206.jpg 300w, https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Beas-4images-1024x704.jpg 1024w, https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Beas-4images-1536x1056.jpg 1536w, https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Beas-4images.jpg 1600w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7f53d77c elementor-invisible\" data-id=\"7f53d77c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;animation_delay&quot;:400,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a8f04e6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5a8f04e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-758796b8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"758796b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-165e0951 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"165e0951\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26423fb elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"26423fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Beas-of-Bloomsbury-MM-Guidelines-V2-17.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Beas-of-Bloomsbury-MM-Guidelines-V2-17\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA0NiwidXJsIjoiaHR0cHM6XC9cL2NsYWlyZXdoaXR0ZW4uY28udWtcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjBcLzA4XC9CZWFzLW9mLUJsb29tc2J1cnktTU0tR3VpZGVsaW5lcy1WMi0xNy5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"410\" src=\"https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Beas-of-Bloomsbury-MM-Guidelines-V2-17-768x543.jpg\" class=\"elementor-animation-shrink attachment-medium_large size-medium_large wp-image-1046\" alt=\"\" srcset=\"https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Beas-of-Bloomsbury-MM-Guidelines-V2-17-768x543.jpg 768w, https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Beas-of-Bloomsbury-MM-Guidelines-V2-17-300x212.jpg 300w, https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Beas-of-Bloomsbury-MM-Guidelines-V2-17-1024x724.jpg 1024w, https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Beas-of-Bloomsbury-MM-Guidelines-V2-17.jpg 1400w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b40efda elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b40efda\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-204c0731 elementor-invisible\" data-id=\"204c0731\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;animation_delay&quot;:300,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2091e39 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"2091e39\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:600,&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bea\u2019s has a long and proud reputation of baking great cakes, but changes in management and tastes had rendered their image a little stale. The aim of this project was to develop and refine the Bea\u2019s visual identity and guidelines. Bringing their story up to date with a refreshed colour palette, new imagery and tone of voice.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-40664a7\" data-id=\"40664a7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77bf0504 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"77bf0504\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Beas-of-Bloomsbury-MM-Guidelines-V2-12.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Beas-of-Bloomsbury-MM-Guidelines-V2-12\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA1MCwidXJsIjoiaHR0cHM6XC9cL2NsYWlyZXdoaXR0ZW4uY28udWtcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjBcLzA4XC9CZWFzLW9mLUJsb29tc2J1cnktTU0tR3VpZGVsaW5lcy1WMi0xMi5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"410\" src=\"https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Beas-of-Bloomsbury-MM-Guidelines-V2-12-768x543.jpg\" class=\"elementor-animation-shrink attachment-medium_large size-medium_large wp-image-1050\" alt=\"\" srcset=\"https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Beas-of-Bloomsbury-MM-Guidelines-V2-12-768x543.jpg 768w, https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Beas-of-Bloomsbury-MM-Guidelines-V2-12-300x212.jpg 300w, https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Beas-of-Bloomsbury-MM-Guidelines-V2-12-1024x724.jpg 1024w, https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Beas-of-Bloomsbury-MM-Guidelines-V2-12.jpg 1400w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e78db2a elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e78db2a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f5ddbf6 elementor-invisible\" data-id=\"f5ddbf6\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;animation_delay&quot;:300,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ade735 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"0ade735\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:600,&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Looking first at the colour palette, my initial job was to establish a signature blue to underpin the whole identity of the brand.<br \/><br \/>Alighting on a dusty grey\/blue, we established a tone that was both elegant and feminine. The supporting palette of pink, jade, grey and lemon work beautifully as supporting colours. As accent colours they are bright, lively and sugary against the more\u00a0sober blue.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6a6f7c0\" data-id=\"6a6f7c0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f990875 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"f990875\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Beas-of-Bloomsbury-MM-Guidelines-V2-13.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Beas-of-Bloomsbury-MM-Guidelines-V2-13\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA1MSwidXJsIjoiaHR0cHM6XC9cL2NsYWlyZXdoaXR0ZW4uY28udWtcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjBcLzA4XC9CZWFzLW9mLUJsb29tc2J1cnktTU0tR3VpZGVsaW5lcy1WMi0xMy5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"410\" src=\"https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Beas-of-Bloomsbury-MM-Guidelines-V2-13-768x543.jpg\" class=\"elementor-animation-shrink attachment-medium_large size-medium_large wp-image-1051\" alt=\"\" srcset=\"https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Beas-of-Bloomsbury-MM-Guidelines-V2-13-768x543.jpg 768w, https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Beas-of-Bloomsbury-MM-Guidelines-V2-13-300x212.jpg 300w, https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Beas-of-Bloomsbury-MM-Guidelines-V2-13-1024x724.jpg 1024w, https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Beas-of-Bloomsbury-MM-Guidelines-V2-13.jpg 1400w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0ecae80 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0ecae80\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-849356d elementor-invisible\" data-id=\"849356d\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;animation_delay&quot;:300,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e64d17f elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"e64d17f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:600,&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tapping in to a sense of history and traditional values was important for the brand identity, and for this reason Baskerville was selected for headline copy.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ef6fe7a\" data-id=\"ef6fe7a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b27398 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"6b27398\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Beas-of-Bloomsbury-MM-Guidelines-V2-14.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Beas-of-Bloomsbury-MM-Guidelines-V2-14\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA0OSwidXJsIjoiaHR0cHM6XC9cL2NsYWlyZXdoaXR0ZW4uY28udWtcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjBcLzA4XC9CZWFzLW9mLUJsb29tc2J1cnktTU0tR3VpZGVsaW5lcy1WMi0xNC5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"410\" src=\"https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Beas-of-Bloomsbury-MM-Guidelines-V2-14-768x543.jpg\" class=\"elementor-animation-shrink attachment-medium_large size-medium_large wp-image-1049\" alt=\"\" srcset=\"https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Beas-of-Bloomsbury-MM-Guidelines-V2-14-768x543.jpg 768w, https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Beas-of-Bloomsbury-MM-Guidelines-V2-14-300x212.jpg 300w, https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Beas-of-Bloomsbury-MM-Guidelines-V2-14-1024x724.jpg 1024w, https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Beas-of-Bloomsbury-MM-Guidelines-V2-14.jpg 1400w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17685aed elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17685aed\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-68c398af elementor-invisible\" data-id=\"68c398af\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a98427c elementor-widget elementor-widget-image\" data-id=\"2a98427c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Beas-of-Bloomsbury-MM-Guidelines-V2-3.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Beas-of-Bloomsbury-MM-Guidelines-V2-3\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA2MCwidXJsIjoiaHR0cHM6XC9cL2NsYWlyZXdoaXR0ZW4uY28udWtcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjBcLzA4XC9CZWFzLW9mLUJsb29tc2J1cnktTU0tR3VpZGVsaW5lcy1WMi0zLmpwZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"410\" src=\"https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Beas-of-Bloomsbury-MM-Guidelines-V2-3-768x543.jpg\" class=\"attachment-medium_large size-medium_large wp-image-1060\" alt=\"\" srcset=\"https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Beas-of-Bloomsbury-MM-Guidelines-V2-3-768x543.jpg 768w, https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Beas-of-Bloomsbury-MM-Guidelines-V2-3-300x212.jpg 300w, https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Beas-of-Bloomsbury-MM-Guidelines-V2-3-1024x724.jpg 1024w, https:\/\/clairewhitten.co.uk\/wp-content\/uploads\/2020\/08\/Beas-of-Bloomsbury-MM-Guidelines-V2-3.jpg 1400w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7088cba1 elementor-widget elementor-widget-spacer\" data-id=\"7088cba1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3bdc7d44 elementor-invisible\" data-id=\"3bdc7d44\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11d5c3c2 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"11d5c3c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:600,&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The end result is a mature, elegant and consistent identity for a discerning clientelle.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-680b0cc8 elementor-section-height-min-height elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"680b0cc8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-183ece21\" data-id=\"183ece21\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Bea\u2019s has a long and proud reputation of baking great cakes, but changes in management and tastes had rendered their image a little stale. The aim of this project was to develop and refine the Bea\u2019s visual identity and guidelines. Bringing their story up to date with a refreshed colour palette, new imagery and tone [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-1038","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"post-thumbnail":false,"twentytwenty-fullscreen":false},"uagb_author_info":{"display_name":"Claire","author_link":"https:\/\/clairewhitten.co.uk\/?author=1"},"uagb_comment_info":0,"uagb_excerpt":"Bea\u2019s has a long and proud reputation of baking great cakes, but changes in management and tastes had rendered their image a little stale. The aim of this project was to develop and refine the Bea\u2019s visual identity and guidelines. Bringing their story up to date with a refreshed colour palette, new imagery and tone&hellip;","_links":{"self":[{"href":"https:\/\/clairewhitten.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/1038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clairewhitten.co.uk\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/clairewhitten.co.uk\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/clairewhitten.co.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/clairewhitten.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1038"}],"version-history":[{"count":5,"href":"https:\/\/clairewhitten.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/1038\/revisions"}],"predecessor-version":[{"id":1978,"href":"https:\/\/clairewhitten.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/1038\/revisions\/1978"}],"wp:attachment":[{"href":"https:\/\/clairewhitten.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}