Learn, Develop, Grow
Learn, Develop, Grow is an identity for a new Compass training initiative. As a 3-step process, I used the theme of ‘3’ to develop a brand look and feel. Three concentric circles reinforces the idea of ‘growth’, and is used as a motif throughout the design.
Following the theme of ‘3’, I used a traffic light system as an idea for the logo. Using green, amber and red, I created a three tiered logo that would use colour to guide progress. Supplementing these primary colours, I created a darker secondary colour palette to anchor the bright colours of the logo.
The logo, as represented here, shows a stacked design that illustrates progress. Available in both dark and white versions, it is consistently placed in the top right-hand corner.